Designers/Corporate:
Mostly designers are stuck in the middle. They get images from professional sources (photographers, royalty free or stock agencies). They don’t have calibrated monitors so it is difficult to know if the images they have been given are good or “maybe just a bit too pink.”

They choose Pantone colors from a book that should have been replaced 3 years ago, then don’t actually USE a spot color — instead change it to process. (and have you ever noticed how Quark and Adobe don’t define the same pantone the same way?)

They proof in-house with color laser printers that drift day-to-day, or get Epson output that is gorgeous - but isn’t really the reality of a printing press (is it?)

And then send their work off to the lithographer — and get the bill for all the “fixing” that had to be done.

What color mangement gives you is: time, quality, reassurance, control.

  • What you see is what you get — even if you design in the USA, and print in Asia.
  • Speed the creation process by getting color right — the first time.
  • Reduce generated paper waste — by getting the color right — the first time.
  • In-house corporate presentation materials can match the companie’s professionally created marketing materials.
  • Ability to quickly repurpose a job to be printed by a different vendor or on a different stock.
  • Accurate color means improved color branding of your product(s) — worldwide, if you want it.
  • Improved Pantone matching — even when changing from a white sheet to a creme sheet.
  • In-house Epson proofs are ACCURATE, and can be treated as a first round color proof.
©2002-2011 Left Dakota. All Rights Reserved.